Course 9810 lessons

Pricing your product or service

A practical guide for small-business owners and freelancers on setting a real price, from cost and breakeven analysis to competitor pricing and raising prices without losing clients.

Why pricing is a financial decision, not a guess

Setting a price feels like it should be simple: pick a number that sounds fair, see if people pay it. In practice, pricing is one of the most consequential financial decisions a small business or freelancer makes, since it determines, all by itself, whether every sale actually makes money or quietly loses it.